Target Audience

 

To find my target audience I looked at existing rock magazines and what age group was the largest reader for them. The three magazines I chose to look at were Kerrang!, Mojo, and Q. I gathered all of my information from the Bauer website and found that overall the largest audience was 15-24 year olds. Because of this my magazine will be aimed at this age group which means I will use colloquial language and keep the magazine very informal. Due to the wide large age range in my target audience, a 'typical reader' does not really apply

After studying these graphs I also decided that my target audience should be interested in rock music and the lifestyles of famous rock artists (as this is what my magazine would be based on).

Due to the colloquial language of my magazine, perhaps the upper class audience would not be as interested in my magazine as middle/ lower classes would be. However, in my magazine (contents page) there will be information about upcoming festivals/ concerts. due to this, the lower class may be uninterested as festivals can often be quite expensive (out of their price range), which makes the magazine less appealing.

I have chosen these conventions because already existing rock magazines share similar target audiences, which may help my magazine become more successful, as this has proven already popular.