Wednesday, 10 September 2014

Magazine conventions

Masthead: The name of the magazine displayed in a specific typeface. this is the visual branding of the title and is often done in a specially designed typeface to be easily recognised and unique. the masthead- also called a title- is usually used on the contents page inside as well as the front cover, and as a logo for advertising and branding purposes.

Main Image: In the case of this front cover there is a single image of the model Shania. The image is used in a classic way, the face is big enough to stand out on the news-stand, with the model making full eye-contact.

Coverlines: From the 1950s, greater competition on the newsstand resulted in more cover lines. Today, some magazines print special covers for subscribers' copies that use few cover lines. cosmopolitan magazine uses a lot of cover lines, which are distributed around the main image without detracting from it too much. A mistake often made with cover lines is that they run over an image that has a lot of colour changes, rendering that words difficult to read. This is a problem here with the red text on the hair on the left and the smaller yellow text against Shania's skin.

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